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  1. Honourable Tourism Minister Kadakampally Surendran Inaugurates the 13th Annual Convention of Adventure Tour Operators Association of India

    Brief

    Description

    Mr. Kadakampally Surendran, Honourable Minister of Tourism, Government of Kerala, inaugurated the 13th Annual Convention of Adventure Tour Operators Association of India (ATOAI), organized on the theme of 'Emerging Pathways' in the presence of Mr. Satyajeet Rajan, Director General Tourism, Ministry of Tourism, Government of India and Dr. V. Venu, IAS, Principal Secretary Tourism, Government of Kerala.

    With the aim to position India as the adventure capital of the world, ATOAI has proposed Ministry of Tourism, Government of India, to declare 2018 as the Year of Adventure Tourism in India. Over 300 delegates from all over India have come together for the annual convention.


    Speaking about the re-branding of Kerala, Mr. Kadakampally Surendran, Minister of Tourism, Government of Kerala said, "Over the years, the tourism industry has been changed rapidly, with tourists preferring to go beyond the historic temples, monuments and modern sights. Interestingly, tourists these days prefer to explore hills, waterfalls and forests through indulging in adventurous activities. Henceforth, Kerala aims to be re-branded as 'the land of adventure' to woo the younger generation by offering activity and water-based tourism."

    "As part of developing the adventure tourism infrastructure, the tourism board plans to develop water and adventure parks for various action and water-based activities. Moreover, Kerala Tourism has planned to develop river circuit connecting eight rivers in Kannur and Kasaragod districts with an estimated cost of Rs. 325 crore," he further added.

    The tourism industry is one of the major revenue-generating sectors in Kerala, contributing total revenue of Rs. 38,000 crore. Around 10.3 lakh foreign tourists and 1.32 crore domestic tourists visited Kerala in 2016.

    Speaking about the development plans, Mr. P. Balakiran, IAS, Director, Department of Tourism, Government of Kerala stated, "The tourism department has been following a robust development plan to promote adventure tourism as it can substantially contribute to the overall growth of the tourism sector. Moreover, the interest of travellers is increasingly gravitating towards adventure tourism offerings, including expanded worldview, nature & discovery, physical health, fun & thrills, unique and meaningful experiences. The activity-oriented tourism would help the state to achieve the target of doubling foreign tourist arrivals and increasing domestic tourist arrivals to 50% by 2021."

    From trekking the hills to wildlife sanctuaries, India offers a plethora of adventurous activities to attract adventurous enthusiasts. India - an incredible tourist destination - has high tourism potential to be explored by adventure seekers. Kerala is indeed India's most happening destination offering an array of adventure-packed destinations, including gushing rivers, high-altitude mountains, dense forests and vast stretches of the sea. The state is blessed with a wide range of natural and scenic beauty, which supports diversified adventure activities such as trekking, surfing, wildlife safaris, paragliding.

    Speaking about the safety guidelines, Dr. Venu V, IAS, Principal Secretary, Department of Tourism, Government of Kerala mentioned, "Northern Kerala has a lot of unexplored adventure tourism potential, which offers adventure enthusiasts a wide range of opportunities to unleash their adventurous spirit. However, Responsible Tourism will remain the guiding spirit of all developmental and promotional activities."

    With the aim to promote adventure tourism and increase the tourist footfall in the state, Kerala Tourism has inculcated several stringent safety guidelines for adventure tour operators. These guidelines have been developed in tune with international standards post discussion with various departments.

    Speaking about the event, Capt. Swadesh Kumar, President, ATOAI said, "Every country has some adventure to offer, but India is a country that offers almost every adventure and active holiday experience that one can seek. Even as the definition of adventure has expanded, India has upped its game to offer all this. From mostly a mountain and wildlife destination, the country now offers much more: skiing, water rafting, treks, road trips, off-road adventure, biking, cycling, scuba diving, river cruising, angling, bungee jumping, ballooning, caving, birding, adventure parks, nature retreats, culture, food, mountaineering and more."

    The convention included sessions on how to achieve these goals, networking amongst delegates, exhibits by state tourism boards and industry players, and FAM trips and a day of adventure to showcase Kerala as a unique tourist destination. The event was attended by all stakeholders, including government, tourism boards, industry and experts for their contribution with the sole aim to develop India as the adventure capital of the world.

    Posted By : ATOAI

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  3. Adventure races will promote Kashmir globally: Dir Tourism

    Brief

    Description

    Expedition India completes 2nd leg

    Srinagar: The Expedition India 2017 – 450km Adventure Race completed its second leg at Sonamarg where teams had to do 28km hike at an altitude of 13000 feet.


    The teams left for Leh to complete leg 3rd to Leg 7 different 350km adventure activities.

    It will be first ever international adventure event where athletes will move through Land of High Mountain Passes at an average altitude of over 3500m, breathtaking Valley’s, and beautiful rivers making it one of the most fascinating and highest adventure races in the world.

    Earlier in the first leg on Wednesday, the teams were flagged off jointly by Secretary Tourism M H Malik and J&K Bank CEO and Chairman Parvez Ahmad at Shankaracharya hill On the same day, the teams left for Sonamarg for the second leg which was held on Thursday. At Sonamarg, The teams hiked 28kms at an altitude of 13000 feet to complete 2nd leg.


    In Leh, the third leg has 75 kilomters of rafting, 43 kilometers of mountain biking of 4th leg, 53 kilometers of trekking and uphill running of 5th leg, 120 kilomters of mountain cycling of 6th leg and 59 kilometers of camel safari in Nubra Valley of 7th and final leg which will also mark the culmination of first ever international adventure event in Kashmir and Ladakh on September 22, 2017.

    Notably, all the 14 teams, including 13 teams mainly from the countries like South Africa, Australia, United Kingdom, Sweden, New Zealand, Ireland, France, Argentina and Czech Republic and a local team, have been equipped with GPS system which is tracking their race.

    Director Tourism Kashmir Mahmood A Shah said the adventure race has received overwhelming response from the across the globe. “The race has foreign teams and some of the world champions in swimming have also participated in the event. This has generated huge response from the athletes all over the world and is watched live by lakhs of the people,” said Director Tourism Kashmir.

    The event is being organized by Johannesburg based company in collaboration with department of Tourism and J&K Bank.

    “This is perhaps first of its adventure event in the world where teams will have to trek through high mountain passes to prove their grit. Some of the renowned faces are participating in the race which will boost our adventure tourism,” said Director Tourism Kashmir.


    He said the adventure race will also help dilute negative perception and also help us remove advisories by foreign countries.

    “This race will be our biggest platform and USP to get foreign advisories on Kashmir lifted. The athletes will be our brand ambassadors in their own country,” said Shah.

    Posted By : ATOAI

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  5. Gulmarg to host All India ski, snowboarding championship

    Brief

    Description

    In order to make preliminary preparations for winter sports an Executive Committee meeting of Winter Games Association of J&K (WGAJK) was held here.

    The meeting was presided over by its president and MLA Gulmarg Mohammad Abass Wani.

    Director Tourism Mahmood Ahmad Shah, district representatives, other office bearers of the association were present in the meeting.

    The main agenda of the meeting was to conduct ski camps and competitions from district levels to national in different snow sports and to make the forthcoming winter season a grand success.

    Speaking on the occasion, Abass Wani stressed on the need of homologating the ski slopes at Kongdori and getting them certified from International Ski Federation for holding major events here.

    Abass also informed that the Tourism Department is facilitating the association by providing some accommodation for use of local athletes.

    The meeting appreciated the Tourism Department for procuring the competition equipment for local youth without which they were not permitted to take part in any national or international championships.

    Abbas said Gulmarg is one the best ski destinations in the word which attracts skiers from across globe.

    “The championships in winter games especially in ski and snowboarding boosts tourism sector. Adventure lovers from many parts of the world visit Gulmarg for skiing and snowboarding. We should try to hold maximum events of national and international level at Gulmarg,” said MLA Gulmarg.

    The President WGAJK also informed that purchase of ski equipment and allocation of sufficient funds stand submitted to the State Sports Council who also have assured their full support and cooperation.

    Addressing the meeting, Director Tourism said that holding of winter sporting events would add to the efforts of Tourism Department to make the winter tourism a success.

    He said the department will provide all sort of logistic and financial support to the association to make its endeavor a success.

    The General Secretary, Muhammad Yusuf informed that the association would host a mega All India Open Championship for different categories in which all snow sports disciplines like Alpine ski, Nordic ski and Snowboarding would be included.

    WGAJK also announced setting up on also approved annual sports calendar in the meeting.

    An International Ski Federation (FIS) survey report was submitted to Director Tourism for further action.

    During the meeting, homologation and certification of the ski slopes at Gulmarg was also discussed.

    Posted By : ATOAI

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  7. IMF Mountain Film Festival inaugurated

    Brief

    Description

    The Indian Mountaineering Foundation (IMF) Mountain Film Festival was inaugurated by Director Youth Affairs, D K Dinglow at the Directorate for the first time in the state.

    During the festival, adventure films on land base, air base and water base and two special shows on indigenously-made documentary films on Team Arunachal Mt Everest Expedition 2011 and Mt Gorichen Expedition 2013.

    This Mountain Film Festival – 2017 is expected to encourage adventure tourism in the state and also encourage the youths for taking up mountaineering and other adventure activities as a profession.

    The department has already drafted Youth Policy and Mountaineering Act, which has been submitted to the government for approval.

    The department intends to involve youths for their overall development by sending them for various adventure courses in different institutes across India and enable them to generat self employment opportunities.

    The Director also appreciated IMF New Delhi and North East Adventure Foundation for arranging the film festival at Itanagar.

    A similar screening was held by the Adventure and Mountaineering Club of Rajiv Gandhi University (RGU), in collaboration with the North East Adventure Foundation on September 24 at the AITS Auditorium, where 14 films were screened on the day.

    Informing on how the Mountain Film Festival is being organized in different parts of the country, North East Adventure Foundation General Secretary Karan Kumar Sandaliya and PRO Jyoti Hazarika also spoke on various opportunities in adventure and mountaineering sector.

     

    Posted By : ATOAI

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  9. Year of Adventure Tourism’ to make J&K blink on world tourism map: Priya

    Brief

    Description

    Minister of State for Tourism, Education, Technical Educa-tion, Culture, Horticulture, Floriculture and Parks, Priya Sethi said that J&K intends to celebrate remaining 2017 as Year of Adventure Tourism to attract people from all over the world and make State blink on international tourism map. Summers witnessed mixed response from tourists and now adventure sports like white water rafting, skiing, snow skating, mountain climbing, stay in tree house, snowboarding and trekking will all be encouraged to attract more tourists.

    She said that biggest attraction during coming Navratras in Jammu is going to be ‘Manokamana Yatra’ which will be first of its kind and stake holders from Kathua, Bani, Basohli, Rajouri, Udhampur and even Poonch will be taken onboard for purpose.

    She was speaking during a meeting with various representatives of tourism associations regarding promotion of tourism destinations in Jammu. Commissioner Secretary Tourism, M H Malik and Director Tourism, Smita Sethi were also present in the meeting. Jammu, she added in months to come is going to be an independent tourism destination.

    Giving details of Manokamana Yatra, Priya Sethi said to boost tourism sector in Jammu and to make it an independent tourist destination, it is going to be biggest attraction this Navrataras. Manokamna Yatra will encourage growth of spiritual, religious and pilgrimage tourism in Jammu during Navratras, she asserted saying that hoteliers of Jammu, Udhampur and Katra will have to play a bigger role in it.

    Manokamna Yatra package in collaboration with Shri Mata Vaishnodevi Shrine Board in Jammu will make people travel on Jammu-Kol Kandoli – Deva Mai- Charan Paduka – Adhkwari-Bhawan on day one and on day two they will go and see Bhawan – Bhairo Ghati – Katra-Nau Pindi-Sihard Baba-Rafting at Dera Baba Banda Bahadur-Bawe Wali Mata-Mahamaya Temple. On day three tourists will be taken to Jammu-Surinsar-Mansar-Chichi Mata-Jammu-Suchetgarh and the fourth day will conclude with their visit to Jammu-Akhnoor-Jammu Darshan which will include visit to Bagh-e-Bahu and Suchetgarh border.

    She impressed upon the department to prepare and install hoardings depicting information about tourist destinations in and around Jammu city, adding that tourist should know that how far are the tourism places from the city. Priya Sethi said.

    Priya stressed upon the officers of the department to speed up the pace of infrastructure projects and also ensure that all the projects which are nearing completion should be finished on priority so that improved infrastructure could be handed over for utilization by the tourists. She also stressed the need to dispel any negative perception about the situation in State and help increase tourist footfall from across the globe.

     

    Posted By : ATOAI

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  11. Himachal Pradesh Governor flags off Hero MTB Himalaya biking rally

    Brief

    Description

    Governor Acharya Devvrat flagged off Hero MTB Himalaya, Asia’s oldest mountain biking organized by Himalayan Adventure Sports and Tourism Promotion Association (HASTPA) and Hero Cycles from here. The race comprises of an exciting and excruciating nine day journey ahead from Shimla to Dharamshala. As many as 91 riders from 17 countries are participating in the rally.

    The Governor urged the riders from India to promote the Indian culture amongst their fellow international riders. He said, “Pollution is not just of the environment but also of thoughts, and I request all the Indian national riders who will be taking on this journey of MTB Himalaya to promote our culture amongst the international riders.” He thanked the international riders for promoting pollution-free transport as a means of travel and encouraging them to have pollution free and environment friendly trip.

    President, HASTPA Shri Mohit Sood apprised about the participants and added that this year 13 women were participating in the event.

    The Governor honoured national champions Akshit Gaur and Ashish Sherpa on the occasion.

    Local MLA Shri Suresh Bhardwaj commended HASTPA and MTB Himalaya for promoting cycling as a sport to retrieve the environment of the state.

    Deputy Mayor Shri Rakesh Sharma, Commissioner, MC Shimla Shri G.C. Negi and other prominent people of the town were also present on the occasion.

    Posted By : ATOAI

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  13. Nepal to measure Mount Everest next year to see if it lost height

    Brief

    Description

    Nepal will measure Mount Everest afresh to settle a controversy over height of the world’s tallest peak, especially after some estimates suggested it became a little shorter in the wake of an earthquake two years ago, officials said.

    Nepal, home to Mount Everest and half of the world’s 14 highest mountains, has never measured the peak on its own and uses its snow height of 8,848 metres (29,028 feet) that was measured by the Survey of India in 1954.

    Many western climbers use the height of 8,850 metres (29,035 feet) determined in 1999 by the National Geographic Society and Boston’s Museum of Science, in a survey that used satellite-based technology to measure the peak.

    Everest straddles the border between Nepal and China, and in 2005 Chinese mountaineers and researchers put its height at 8,844.43 metres (29,017 feet).

    Ganesh Prasad Bhatta, director general of government’s Survey Department, said an expedition would be made next year to settle the debate.

    “We are now developing a methodology for the measurement which will be discussed with international experts, and their advice will be incorporated to make sure that our work meets global standards and is internationally accepted,” Bhatta told Reuters.

    He said Nepal lacked scientific tools like Global Positioning System and levelling equipment as well as gravimeters, but would hire what was needed from experts and agencies like the International Association of Geodesy.

    “If the weather conditions on the mountain are good, we will start the work in the summer climbing season next year or in the Autumn of 2018,” Anil Marasini, another official with the Survey Department, said.

    Officials said they would seek to establish whether a 7.8-magnitude earthquake in April 2015 had altered the mountain’s height.

    The earthquake occurred during the peak climbing season, and massive avalanches killed 18 people at the base camp. During the summer mountaineering season this year, some climbers said the Hillary Step — a near vertical rock formation below the summit — had collapsed, though the Nepal government has rebutted those claims.

    Posted By : ATOAI

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  15. ATOAI invites Tourism Minister to upcoming convention

    Brief

    The Adventure Tour Operators Association of India (ATOAI) team met with the Union Tourism Minister Dr. Mahesh Sharma in his office to invite him to their forthcoming convention which is slated to take place from 18 – 21 September at the Backwaters Ripples Resort in Kumarakom, Kerala.

    This year being the 13th edition of the convention, the event is expected to draw more than 300 participants comprising adventure tour operators, hotels, DMCs, state tourism boards, travel trade from Kerala, officials from the Ministry of Tourism, bloggers, influencers, travel trade media and other key media companies.

    There will be networking sessions and a buyer-seller expo where companies may take up table space to promote their products and services.

    ”We are excited by the new destination and the buzz it is creating in the fraternity and are enthused by the widening prospects of adventure travel beyond the Himalayan frontiers,” said Rajesh Ojha, Convention Chairman and Secretary, ATOAI.

    The team thanked the minister for supporting the formation of a National Task Force for adventure and nature tourism.

    Description

    Posted By : ATOAI

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  17. Adventure sports fast gaining popularity among females in India

    Brief

    India provides a plethora options for almost every major adventure sport and today, many operators provide women-centric services, while there are several dedicated clubs for such activities where one can join to connect with like-minded individuals.

    The increasing participation of women reflects in the figures, as per last year it was seen that 41% women travellers partaking in mild adventure activities like kayaking tours, short treks (1-3 days), water sports and so on.

    In terms of international backpacking tours, women participation is close to 32%, with travels to Norway, Bhutan, Sri Lanka and even South America being most preferred. When it comes to Indian terrain, most popular treks among women are the MarkhaValley trek and the Valley of Flowers.

    Also, Indian women are growing warm towards activities like Rafting and Bungee Jumping in Rishikesh, Zorbing in Gulmarg, Paragliding in Solan Valley, Hot Air Ballooning in Rajasthan and so on. Although safety is a major concern for women in India, such progressive advancements are cementing the growth of extreme sports and in no time will we see Indian women shining in this field, highlighted Niharika Nigam is the Director - Business Development at Jumpin Heights, an Adventure Sports brand.

    She further added that the perception of femininity has changed for a progressive turn- with power and equality being the new mantras of the day. The observation of women being the weaker sex has taken a tailspin as an increasing number of women are opting for the unique thrill of adventure sports over the basic shopping and clubbing activities.

    Moreover, the dynamisms of career and household functionaries have urged women to seek out adventure activities to unwind. Women have savoured the culmination of their identities as gender roles form blurred spectrum, where inter-changebility of one’s lifestyle remains at the paramount.

    Today, women tend to take up more challenges and push oneself at the physical front, to enliven their sense of being. So the demand for adventure sports like treks, rafting and bungee jumping has gone up among women, she feels.

    Description

    Posted By : ATOAI

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  19. 5 Awesome Ocean Adventures in Goa

    Brief

    Goa - A land of Enigmatic Beaches


    Goa, known as the Konkan is a state in India within the coastal region. It is bounded by Karnataka to the east and south and Maharashtra to the north with the Arabian Sea. Owing to the location and biodiversity hotspot, Goa has rich flora and fauna. Goa is one of the best beach destinations in India that offers some of the most thrilling ocean sports like kayaking, yatch, wakeboarding, scuba diving, windsurfing, parasailing, sunset cruises, and diving, water skiing, etc.

     

    Some Adventure Sports offering Unlimited Fun and Thrill

     

    Kayaking – Kayaking is a wonderful water sport that is more peaceful and calming than any other hard-hitting and thrilling water adventure that takes you deep into the ocean. Palolem Beach, Hollant Beach and Dona Paula Jetty are some of the beaches for kayaking in Goa. While kayaking you can explore the beauty of the Natural Ecosystem of Goa in the mud-flats, backwater, and mangroves while just moving freely using a paddle. The best season to enjoy Kayaking is October to May. While enjoying Kayaking it is important to wear a life jacket to avoid risk.

     

    Yatch– To relax and chill out in the beautiful surroundings of the Arabian Sea and to witness the beauty of the ocean, you need to experience a Yatch ride in Goa to collect the magical moments of your trip. Activities like sunbathing, dining and eating, fishing and of course romancing are some of the best options to cruise in the Arabian Sea. Mandovi River, Miramar Beach, Palolem Beach are some of the best Yatch trip available in Goa. Yatch in Goa is also enjoyed in the season of October to May. It is essential to carry swim outfits, sunglasses, and casual clothes while enjoying yatch in Goa.

     

    Wakeboarding – Wakeboarding is one of the most budding adventurous water sports. In this ride, the rider rides on a single board towed behind the board so that one can glide through the waters. Less speed and focus on balance are needed in Wakeboarding. Rajbaga beach, Mayor beach, and Candolim beach are some of the major destinations in Goa. It is one of the newest water sport which is being practiced by the travelers visiting Goa from different parts of the world. The best season to visit Goa and enjoy Wakeboarding is also October to May.

     

    Water skiing – Water skiing is another popular tricky ocean adventure to enjoy in Goa. This wave hitting adventure is played on a surfboard in which one end lies on a surfboard through a rope while the other end is tied to a speed boat. The major destination for water skiing in Goa are Candolim Beach, Mobor Beach and Baga Beach. The rider needs to be alert and physically fit while enjoying this ride and should maintain a balance when the boat start otherwise he/she might fall down if pulled suddenly. The best season to enjoy this ride is winter season i.e from October to February.

     

    Windsurfing – Windsurfing is one of the most exciting and thrilling ocean adventure practiced by a large number of tourists visiting Goa. Windsurfing is performed by the one having a good balance on the board and should be able to move according to the changing wind directions. Dona Paula Beach, Baga Beach, and Vagator Beach are some famous destination to practice Windsurfing. It is best practiced from January to March.

    Destination you cannot ignore on Holidays to India


    Goa offers fun and thrill to every visitors whether you are an expert or a beginner. The adventurous ocean activities enable you to discover and explore the hidden treasures which you have never seen before. So it's time to plan your trip before it's too late.

    Description

    Posted By : ATOAI

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  21. National Adventure Award for Premlata

    Brief

    Ministry of Youth Affairs and Sports has selected renowned mountaineer Premlata Agarwal for this year’s Tenzing Norgay National Adventure Award.

    Premlata will receive the award along with Rohan More Dattatreya, Ved Prakash Sharma and Ashok Abe from President Ramnath Kovind on the occasion of Sports Day on 29th August at Rashtrapati Bhavan.

    The Tenzing Norgay National Adventure Award is the highest national recognition for outstanding achievements in the field of adventure on land, sea and air. A cash award of Rs 5 lakh and a certificate of honour is given to each awardee.

    This Award is at par with the Arjuna Award for sporting excellence. Tenzing Norgay National Adventure Awards are conferred by the President of India, along with Arjuna Awards, in a function held at Rashtrapati Bhavan in the month of August every year.

    Premlata is the first Indian woman to scale the Seven Summits, the seven highest continental peaks of the world. She was awarded the Padma Shri by the Government of India in 2013 for her achievements in the field of Mountaineering.

    On May 20, 2011, she became the oldest Indian woman to have scaled the world’s tallest peak, Mount Everest (29,029 ft.), at the age of 48 years. She also became the first person from Jharkhand state to scale Mount Everest.

    Description

      

    Posted By : ATOAI

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  23. ATOAI and other 34 delegations call on Union Minister for Home, Rajnath Singh

    Brief

    Around 35 delegations comprising various social, trade, travel and business organizations from across Kashmir Valley today called on Union Minister for Home, Rajnath Singh, who is currently on a 4-day visit to Jammu and Kashmir.

    The delegations which met the Union Home Minister included Travel Agents Association of Kashmir (TAAK), TASK Travel Agents, Adventure Tour Operators Association, LoC Traders Association, Kashmir Hotels and Restaurants Association, Pahalgam Hotel Owners Association, Kashmir Hoteliers Club, Kashmir Shikara Owners Association, House Boat Owners Association, Travel Agents Association of India, Kashmir Tour Operators, Indian Association of Tour Operators, Youth Delegation, Kashmir Pandit Sangrash Smiti (KPSS), Shri Gurdawara Parbhandak Committee Srinagar, Fruit Growers & Dealers Association, JK Shia Association, All Gujjar & Bakerwal Conference, Pahari association, Shri Gurdwara Parbandak Committee Budgam, Self Employed Women Association and Shilp Group State Award Union and others, an official handout said.

    The delegations apprised the Home Minister about the “varied problems relating to their respective organizations and submitted written memorandum and requested for their resolution on priority.”

    Union Home Secretary, Rajiv Gauba and Additional Secretary Home, B R Sharma were also present.

    Description

    Posted By : ATOAI

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  25. 3rd Chaliyar River Challenge to start on 22 September, 2017

    Brief

    The third edition of the 'Chaliyar River Challenge 2017' will be held this year from 22 to 24 September. the 68-km paddling event aims to promote the usage of rivers for recreation and raise funds to clean up the rivers while attempting to draw tourists and the youth. The starting point of the event is from Nilambur, located on the foothills of Western ghats and in close proximity to Nilgiris. The ending point is at Beypore in Kozhikode district, where the river meets with the Arabian Sea.

    The three day adventure, a 'leave no trace' camping concept offers opportunities at various levels from beginners, non- swimmers to well-established water sports enthusiasts. 'Leave No Trace' refers to a set of outdoor ethics promoting conservation in the outdoors. It is built on seven principles: plan ahead and prepare travel and camp on durable surfaces, dispose of waste properly, leave what you find, minimize campfire impacts, respect wildlife and be considerate of other visitors.

    The event will include camping, bonfire, team activities and healthy tummy authentic Kerala delicacies. On the riverbank at Marina Convention Centre in Kozhikode at the end of 68 km, the organisers will host an outdoor music concert. For those on the water for the first time, kayak lessons will be offered on the first day to prepare for the adventure. Stand up paddlers are also invited to join the SUP contingent. Each participant will be given a one person tent at check in. The team leaders will be around to help out new comers to the world of outdoor activities. The tents will have eco-toilet which is ideal combination of comfort and functionality to accommodate full facilities for everyone who refuses to compromise on comfort and hygiene.

    Rivers are neglected in our country because we don't really have any connections with them. Water adventure sports like rafting take place in hill stations only where water is fresh but on plain lands, rivers have reduced to a drain as they are used more for commercial than recreational purposes.

    Chaliyar was earlier a polluted river from the effluents of nearby factory that destroyed the marine life and caused cancer in the local villagers. The Chaliyar Action Committee fought for the cause of river with the support of villagers which resulted in the closure of the factory. Since then the river has come a long way to regain its original beauty and now the organisation of a programme like kayak for a cause is helping in creating more awareness about the conservation of river.

    Description

    Posted By : ATOAI

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  27. Kerala Tourism organises roadshow in Gurugram

    Brief

    Kerala Tourism showcased new products to the travel trade during a roadshow in Gurugram at Hotel Leela Ambience on 17 August.

    "Although Kerala is seen as a laid-back destination, the state's varied topography ensures ample opportunities for adventure lovers. The recently held Malabar River Festival, Wayanad Splash Monsoon Carnival prove to be the best examples," said Kadakkampalli Surendran, Minister for Tourism, Govt. of Kerala.

    For art aficionados, the state endorses Fort Kochi and a pilgrimage to the Kochi Muziris Biennale which has changed the landscape of contemporary Indian art today and has helped make Kochi the art capital of India and for history buffs looking to transport themselves to another era there is the Muziris Heritage Project. The remains of a once thriving harbour offering pepper, gold, silk and ivory to Arabs, Romans, Egyptians as early as the first century BC is today preserved across 25 museums as the largest heritage conservation project in India. Another offering in the historical space is the Spice Route Culinary Festival that rekindled the 2000-year old ancient sea links and shared culinary legacies with 30 countries.

    "There's a little something for everyone in Kerala and with our active digital marketing efforts aim to increase the domestic footfalls further. We have explored various platforms including WhatsApp to present a virtual tour guide called Maya who answers all queries about tourism in Kerala and an app, GoKerala that help you plan a dream holiday. With this roadshow, we aim to augment Kerala’s pull as a destination that serves every kind of traveller," said Dr. Venu V, Principal Secretary (Tourism).

    The state registered a remarkable increase in domestic and international tourists in 2016. While international tourist arrivals to Kerala during 2016 was 10,38,419 an increase of 6.25% over the previous year’s, the domestic tourist arrival was 131,72,535 marked a 5.67% increase. The total revenue has also seen a whopping increase of 11% -12% over the last year’s figure.

    Description

      

    Posted By : ATOAI

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  29. Kargil being developed as major tourist destination: Naeem

    Brief

        

    Description

    Over 800 athletes from different states of India participated in the Kargil Marathon run making it one of the major events in the country. Besides being a sports event, the marathon projected the Kargil as one of the most beautiful and bewitching tourist spots in the country.


    The marathon was organised by Sarhad Pune, J&K Tourism department, Run Buddies, SEWAK, All Kargil Tour and Travel Association, SEMOK etc, with support from LAHDC Kargil, Indian Army and J&K State Sports Council. The marathon saw the participation of the people from all ages including the tourists both domestic and foreigners.


    The marathon started from Tourist Facilitation Centre (TFC) Kargil and concluded at the same venue covering Drass War Memorial, Kaksar Harka Bahadur and much more. J&K Legislative Council chairman Haji Anayat Ali, Dr Subash Ram Rao, J&K Minister for Public Works, Nayeem Akhtar, LAHDC CEC Kargil Kacho Ahmad Ali Khan, Director Tourism Kashmir Mahmood A Shah, travel trade fraternity from both Kashmir and Kargil were present to support and encourage the programme aimed at bringing Kargil on the world tourism map.


    Talking to media, Major D.P. Singh expressed his happiness for getting chance to run in Kargil.
    An American runner and climber Alen who participated in the event described Kargil as one of the must visit places in the world. “I have been to many places but Kargil is a must visit place. It is an out of the world experience to visit Kargil,” said Alen. Sarfaraz Rahman, a young international runner from Meerut, won the 120 km marathon. A local runner Zaheer Abass won 60 km in less than 6 hours.

    Speaking on the occasion, Naeem Akhtar said they are developing the Kargil as one of the major tourist destinations. He said Kargil has vast tourism potential which needs to be tapped properly. Director Tourism Kashmir Mahmood A Shah who was also present on the occasion said Kargil has been used only as a transit point when it has great tourism potential. “The marathon has attracted runners from many states of India which will help promote Kargil as a tourist destination. We want tourists to extend stay at Kargil,” said Shah.

    Posted By : ATOAI

  30.         
  31. High-end ropeway project in Goa to promote tourism

    Brief

    Goa Tourism has tied up with a private operator to provide ropeway, zip-line and sky diving services near the state capital, Tourism Minister Manohar Ajgaonkar told the state assembly.

    Description

    Goa Tourism has tied up with a private operator to provide ropeway, zip-line and sky diving services near the state capital, Tourism Minister Manohar Ajgaonkar told the state assembly.

    Ajgaonkar said the "state-of-the-art project" will incorporate international ropeway systems and also have recreation and entertainment tourism activities such as a 4D aquarium, revolving restaurant, artificial skiing and artificial surfing facilities etc.

    "The project will be unique and will attract tourists to Goa. The project is to be taken up on DBFOT (Design, Build, Finance, Operate and Transfer) mode. GTDC (Goa Tourism Development Corporation) has already executed an agreement with Royal Rides Private Limited," Ajgaonkar said in a written reply.

    Posted By : ATOAI

  32.         
  33. Road map to promote adventure tourism

    Brief

    Kerala Tourism’s plan to promote the destination as ideal for adventure tourism depends largely on safe facilitation of these activities. It is different from tested and proven leisure holidays and the State should tap the sector to increase footfall, according to experts who attended the ‘Let’s talk Adventure,’ a session organised by Kerala Tourism to prepare a road map for adventure and activity-oriented tourism.

    “Kerala has everything except snow and ice,” Sam T. Samel, Managing Director, Kalypso Adventures, a pioneer in adventure tourism, said. He suggested that the State can take up zip line, high ropes, artificial climbing wall, parasailing and kite surfing. The annual meeting of Adventure Tour Operators Association of India would be held at Kumarakom this year, Mr. Samuel, who is an executive council member, said.

    Director of Tourism P. Balakiran said the adventure and activity-oriented tourism would help the State achieve the target of drawing 2 million foreign tourists and 19 million domestic tourists by 2021.

    Minister for Tourism Kadakampally Surendran, who inaugurated the deliberations, noted that activity-oriented programmes had helped the growth of tourism.

    Description

    Kerala Tourism’s plan to promote the destination as ideal for adventure tourism depends largely on safe facilitation of these activities. It is different from tested and proven leisure holidays and the State should tap the sector to increase footfall, according to experts who attended the ‘Let’s talk Adventure,’ a session organised by Kerala Tourism to prepare a road map for adventure and activity-oriented tourism.

    “Kerala has everything except snow and ice,” Sam T. Samel, Managing Director, Kalypso Adventures, a pioneer in adventure tourism, said. He suggested that the State can take up zip line, high ropes, artificial climbing wall, parasailing and kite surfing. The annual meeting of Adventure Tour Operators Association of India would be held at Kumarakom this year, Mr. Samuel, who is an executive council member, said.

    Director of Tourism P. Balakiran said the adventure and activity-oriented tourism would help the State achieve the target of drawing 2 million foreign tourists and 19 million domestic tourists by 2021.

    Minister for Tourism Kadakampally Surendran, who inaugurated the deliberations, noted that activity-oriented programmes had helped the growth of tourism.

    Posted By : ATOAI

  34.         
  35. Making India the Adventure Capital of the World

    Brief

    * India is the only country in the world that offers every possible adventure activity.

    * Unfortunately, India has not been able to fully capitalize on its advantages and position itself as the preferred adventure destination at a global level.

    * ATOAI (Adventure Tour Operators Association of India) has taken upon itself to develop and market India as the adventure capital of the world.

    * Emerging Pathways is thus the theme of the 13th Annual Convention of ATOAI taking place in Kumarakom, Kerala from September 18 - 21, 2017.

    * Agenda to thus cover issues related to meeting these goals. It will encompass policy, capacity creation, Responsible Tourism and marketing.

    * Deliberations will be held amongst key stakeholders including Government, tourism boards, industry, experts and media.

    NEW DELHI:

    The ATOAI (Adventure Tour Operators Association of India) will hold its 13th Annual Convention at Backwaters Ripples Resort, Kumarakom, Kerala from September 18 - 21, 2017. 

    The theme for this year’s edition is EMERGING PATHWAYS. The global tourism industry is undergoing significant changes, with travellers increasingly preferring adventure and active holidays. The niche has not only become mainstream but is now leading it. 

    The new traveller is driven by a desire for physical and mental transformations, feeling healthier and more alive in the process. He or she seeks to achieve this through discovery, learnings, unique experiences, meaningful stories, fun, thrills, new friendships and an expanded worldview. These are all inherent in adventure travel. Trends such as these will have implications on how travel business is conducted in the coming years.

    INDIA IN A UNIQUE POSITION TO BE A LEADER IN ADVENTURE TOURISM

    Every country has some adventure to offer, but India is a country that offers almost every adventure and active holiday experience that one can seek. Even as the definition of adventure has expanded, India has upped its game to offer all this. From mostly a mountain and wildlife destination, the country now offers much more: Skiing, water rafting, treks, road trips, off-road adventure, biking, cycling, scuba diving, river cruising, angling, bungee jumping, ballooning, caving, birding, adventure parks, nature retreats, culture, food, mountaineering and more. At any given time of the year, one can do most of these at some location in the country.

    Despite all this, India may not have got its due as the preferred destination for adventure seekers. Since 1994, ATOAI has been at the forefront of influencing policy, helping members create capacity, training, establishing safety standards, ensuring sustainable practices and marketing. The year 2017 marks a watershed when the association has taken upon itself to raise the bar. 

    A NEW START IN KERALA

    The annual convention is supported and hosted by Kerala Tourism but ATOAI is inviting all stakeholders to contribute in its resolve to make India the adventure capital of the world. These include Government, tourism boards, industry, experts and media.

    The agenda will include sessions on how to achieve these goals, networking amongst delegates, exhibits by state tourism boards and industry players, and FAM trips and a day of adventure to showcase Kerala as a unique tourist destination. 

    ATOAI has ensured that its annual convention and events travel to different parts of the country to connect all stakeholders in the adventure tourism and to draw attention to host destinations. 

    ABOUT ATOAI

    The Adventure Tour Operators Association of India was founded in 1994 with handful of members. Now it is a national body comprising hundreds of members from across the country and abroad, actively promoting adventure and eco-tourism in India. The association was founded with an aim to create awareness about the immense potential for adventure tourism in India and to harness this potential in a safe, sensitive and environment friendly manner. 

    ATOAI members are recognised by the Ministry of Tourism, Government of India.

    They are committed to:

    a) strictly follow environmental practices,

    b) promote employment of the local community,

    c) promote social responsibility.

    Mission Statement

    "To facilitate the delivery of responsible and sustainable adventure travel experiences; fostering growth and partnerships amongst members."

    Our Vision Statement: 

    - To help India become the best and the largest adventure travel destination in the world.

    - To be inclusive and grow membership to 1000 responsible members by 2020.

    - To help India become a 12-month tourism destination through adventure travel.

    - To help members operate in all 7 continents by 2020.

    Our Core Values

    Exploration | Safety | Challenge | Passion | Excellence | Transparency | Responsible Tourism | Knowledge | Innovation | Conservation | Inclusiveness | Sustainable Growth

    Description

      

    Posted By : ATOAI

  36.         
  37. Triumph Expands India Footprint, Opens Showroom In Bhubaneshwar

    Brief

    Description

    Triumph Motorcycles India Pvt. Ltd has opened the company's new dealership in Bhubaneshwar, expanding the British motorcycle manufacturer's dealership network to 14 cities. Triumph already has dealerships in Delhi, Jaipur, Bangalore, Hyderabad, Indore, Vijaywada, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Kochi and Kolkata. The new dealership, called Shri Bharat Motors, will offer the entire range of motorcycles from the new dealership, spread across five broad categories - modern classic, roadsters, supersports, cruisers, and adventure and touring models. Triumph will be offering 100 per cent finance on certain models through HDFC Bank.

    The opening of this dealership will strengthen the Triumph marquee in eastern India and extend the reach of our comprehensive suite of after-sales services to our esteemed customers. Our customers are not just Triumph owners but active riders who not only travel extensively but also want to learn the best ways to make the most of their motorcycles. We remain committed to delivering a true riding experience with the most advanced technology and styling," said Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd.

    The Bhubaneshwar Triumph dealership boasts of special zones such as a consultation lounge, build your own bike zone, merchandise display and two service bays in accordance with the signature Triumph Motorcycles layout. As with every other Triumph Motorcycles dealership, the staff at Shri Bharat Motors has been trained by experts from Triumph to deliver best-in-class pre and post sales experience in synch with global standards.

    Triumph started India operations in 2014 and boasts of more than 4,000 Triumph owners in India. Triumph has an assembly facility in Manesar, Haryana where many of the models sold in India are assembled from completely knocked down (CKD) kits. In the period from April to June 2017, Triumph sold 433 motorcycles in India, and around 40 per cent of those sales numbers come from the modern classic range, which includes models like the Street Twin, Bonneville T100, Bonneville T120, Bonneville Bobber and Thruxton R. Triumph's adventure touring bikes are also hot sellers with the Tiger 800 range dominating the adventure touring category in the Indian market.

    Posted By : ATOAI

  38.         
  39. J&K bags best award in adventure tourism destination

    Brief

      

    Description

    The J&K Tourism Department has received the award in the category of 'Best Adventure Tourism Destination and Eco-Tourism Destination' at a 3-Day event organized by Indian International Travel Mart, Chennai Deputy Director Tourism (Publicity) Peerzada Zahoor who was representing the J&K State received the award. During the Travel Mart, J&K stall which was beautifully decorated attracted huge visitors mostly locals and travel agents. Director Tourism Kashmir, Mahmood A Shah said the department is trying to tap the South Indian market who are very keen to visit J&K.

    “South Indian is a good market for Kashmir. Our participation in travel marts is helping the state tourism as we are trying to dispel the misconception among the travellers about Kashmir,” said Shah. During the Travel Mart, the Department Of Tourism also interacted with the travel agents who are willing to organize tours for schools and business houses.

    Posted By : ATOAI

  40.         
  41. ATOAI and ATOM Host First Aid Workshop

    Brief

    Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip... Consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip...

    Description

    ATOAI and ATOM Host First Aid Workshop

    Key words :

    Yacht Rides at Hussain Sagar Lake
  42.         
  43. GST will impact tourism—this is how!

    Brief

    By now, you must be flooded by predictions pouring in for GST and its probable effect on your wallet. While most of the travellers keep away from number crunching, the coming of GST might have some direct implications on their travel plans. Part rosy, part not so rosy, its implementation is assumed to bring in a drop in economy class airfare, budget hotel stays while a hike in business class airfare as well as luxury accommodation options.

    If you are planning all your year trips now, this is what you should know about GST and the way it will have an impact on your trips.

    1. GST Impact on Airfare GST will impact tourism—this is how!Credit: ThinkStock Photos Economy class fans will have a reason to rejoice with the tax coming down to 5% from 6%, paving way for cheaper flights. But then, Business Class users might see a hike in the same with an estimated hike from 9% to 12%. Going by this, you might want to book your tickets to Ladakhafter July 1 and rush up for for that trip to Bangkok rightaway if you do not fancy the cramped leg space on long haul flights. And then, there is Paris.

    2) GST Impact on Hotel Tariffs GST will impact tourism—this is how!Credit: ThinkStock Photos The speculated change of GST on hotel tariffs is again happy news for travellers on a budget. As per the estimates, hotels with a tariff between INR 1000 to INR 2500 will see a drop to 12% on taxes from the previous 15% to 20%.Going by the finding that hotels bring in chunk of revenue for the travel and tourism sector, this will bring in more money for sure. Luxury seekers, again, might have bear the pinch again as hotel tariffs between INR 2500 to INR 7500 will attract surpassing a flat rate of 18%; tariff beyond INR 7500 would see it soaring to 28%.

    3) GST Impact on Restaurant Bills GST will impact tourism—this is how!Credit: ThinkStock Photos One of the main components of travelling, eating out is where you might have to shell out more money after July 1. As estimated, GST will add to the food bills, taking the tax up to 12% from 6% for non-AC restaurants and 18% for AC restaurants. Add to it the fact that GST will bring in 5% tax for smaller restaurants that have an annual turnover of less than 50 lakhs. Quite a steep hike, this one is where frequent travellers will end up paying more. With the three major travel components seeing speculated changes, you might want to work out an arrangement that includes flying economy and a budget stay rather than eating out at a non-AC restaurant in a typical Indian summer. Also, a big yay from the backpackers and travellers in for slow, not so lavish travel experiences! GST might just be the good news that you are waiting for if full time travelling or taking up a job that’ll make you travel is high on your mind. And yes, a slow groan from the luxury lovers; but then, travelling is not a cheap hobby to have, right?

    Description

    If you are planning all your year trips now, this is what you should know about GST and the way it will have an impact on your trips.

    Posted By : Holiday Moods Adventures Pvt. Ltd.

  44.         
  45. India Adventure Week-22-30 April

    Brief

    The India Adventure Week is happening from April 22-30, 2017. Many companies have already listed their trips and are reaping the benefits of promotions for the same. Have you listed your trip yet? Don’t miss out on the opportunity - to enhance your brand equity, generate leads and promote adventure tourism in India. Read on for more. The India Adventure Week is a set of adventure trips and events that will take place across the country over a week, including treks, road trips, mountaineering, rafting, paragliding, caving, cruises, safaris, heritage walks, and the works! With many deals and discounts to make the experience more worth it! IAW is an event by the Adventure Tour Operators Association of India (ATOAI) to draw attention to and promote adventure in the country. The association has tied up with Kunzum to curate and manage the event under the banner of #IndiaisCalling. This is a great opportunity to put India Adventure on the global map if we all join in.

    Description

    India Adventure Week-22-30 April

    Key words :

    India Adventure Week-22-30 April
  46.         
  47. Yacht Rides at Hussain Sagar Lake

    Brief

    The Telangana State Tourism Development Corporation (TSTDC) launched two new catamaran yachts for the Hussain Sagar Lake at Lumbini Park in Hyderabad. The yachts were inaugurated by tennis star Sania Mirza who is also the brand ambassador for Telangana State. The new catamaran boats have been procured from the USA and became available to ferry the public from yesterday at the Hussain Sagar Lake. The boats can accommodate 12-15 members per trip. TSTDC has also introduced the luxury ride package with these two new boats, which will be priced at Rs. 100 per person. Additionally, it has launched party packages priced at Rs. 2000 per hour at these luxury boats. The party packages will begin post 8:30 pm and can be availed up to 12:00 am. The boats will not only provide a luxurious ambience to tourists but also have a lower seating which is closer to the water during the ride. Speaking at the inauguration, Sania Mirza said, “I am pleased to launch the two new luxury yachts at Hussain Sagar Lake. I had a wonderful experience through the ride which brought back the memories of my childhood. The Telangana Tourism Corporation is very proactive in not only assessing the needs of the tourists but also introducing exciting opportunities for the local crowd. I am sure that the tourists will have a great experience with the new yachts. Source: https://www.voyagersworld.in/article/telangana-tourism-launches-yacht-rides-hussain-sagar

    Description

    Yacht Rides at Hussain Sagar Lake

    Key words :

    Yacht Rides at Hussain Sagar Lake

    Posted By :

  48.         
  49. Mysuru to promote adventure tourism

    Brief

    Mysuru Tourism department are planning to attract tourists to Mysuru through Adventure Tourism activities. They are aiming to introduce adventure activities such as water and aero sports. Plans are to open an adventure activity school to promote sports like hot-air ballooning, paragliding, jet skiing, kayaking, parasailing and para motoring. The tourism department is aiming to introduce more related activities, such as water and aero sports. Plans are afoot to open an adventure activity school to promote sports like hot-air ballooning, paragliding, jet skiing, kayaking, parasailing and para motoring. Also on the books are heli rides, which were introduced during the Dasara festival for a period of one month, will be a permanent feature.

    Description

    Mysuru to promote adventure tourism
  50.         
  51. ATOAI Fellowship Meet

    Brief

    ATOAI organised the fellowship dinner on 18th March at the Karma Lake lands in Gurgaon. The event was well attended by ATOAI members. A presentation was also made by Sky High on sky diving in India. The team also inspected the venue. Over 40 members of ATOAI attended the Fellowship Meet. The Karma lakelands arranged for a site inspection of their property. During the meet Capt. Swadesh Kumar- President ATOAI informed about the membership growth in the association. Mr. Ajeet Bajaj, Sr. Vice President requested all members to introduce themselves and briefed everyone present about the new safety guidelines being re worked by the team. He also informed members about the workshop which will be conducted by ATOAI inviting all stake holders to launch the safety guidelines. Mr. Rajesh Ojha- Secretary of ATOAI informed members about the next convention, which most likely will be held in Kerala in September end

    Description

    ATOAI Fellowship Meet
  52.         
  53. IMF Mountain Film Festival 11-12 February, 2017

    Brief

    Welcome to India's FIRST Mountain Film Festival, an opportunity to see a number of short adventure films all originating from India. Through this festival the Indian Mountaineering Foundation (IMF) wishes to showcase the amazing adventure opportunities across India and also offer adventure film makers a platform to share their story. The movies which will be shown at the festival cover a number of adventure disciplines including kayaking, mountain biking, ice climbing, snowboarding, trekking, mountaineering, bouldering and rock climbing. Also in the list are movies on climate change and mountain stories. The films have been shot across India t various popular adventure destinations which include Sikkim, Kumaon, Garhwal, Himachal, Zanskar, Gulmarg, Ladakh, Arunachal Pradesh, Meghalaya, Western Ghats and Kerala.

    Description

    IMF Mountain Film Festival 11-12 February, 2017
  54.         
  55. Leh and Ladakh- a trek to remember

    Brief

    Leh and Ladakh is one of the most picturesque regions of Jammu and Kashmir. Also known as the cold desert, Ladakh is a barren wonderland full of jaw-dropping lakes, mountain passes and valleys. The snow covered peaks, and the panoramic views of the valleys are the most popular attractions of Ladakh. These sites attract tourists who visit Ladakh every year in large numbers. Leh which located in the laps of Himalayas is at the height of 11500m above sea level and is the capital of the Leh region. Large alpine deserts, as well as beautiful landscapes, surround this region from all sides. Take a trip to Leh Ladakh from June to September during the monsoon months and get absorbed in the beauty of the region. In Ladakh, there are regions which are nestled deep among the snowy peaked mountains. These almost frozen areas of the mighty Himalayas become the breeding grounds of trekkers from all across the globe. Some trails are known all across the world for its breathtaking beauty such as the 'Chadar Trek’. This trek is popular because of the thick blanket of snow which covers it throughout the year, is considered the world over as one of the most challenging and tricky treks at present. Once you start this trek, there is no turning around as the only way to conquer it is to carry one with the trek till the end through all the snowy peaks and the icy rivers. Why should Ladakh be your next vacation spot? • The wonder of nature- Located between the mighty Himalayas and the impressive Karakoram mountain ranges, Ladakh is mostly untouched by the modern world and unaffected by its hustle and bustle. It has a very serene demeanour and leaves lasting impression on everyone’s mind with its timeless beauty. Kashmir is credited to be the Paradise on Earth and Ladakh is no less a paradise in itself. In terms of the sheer scenic beauty of the region, Ladakh can be considered the best tourist destinations in the world. Some of the most beautiful and scenic regions of Ladakh include the Nubra valley and also the famous lakes of the region- Tsokar, Tsomoriri and Pangong. • Exotic food and cuisines- Ladakhi food are very similar to the Tibetan cuisine in terms of the flavours and the most popular food items are thukpa (noodle soup) and also tsampa, which is known in Ladakh as ngampe . The tsampa is particularly useful during trekking expeditions as it does not require any cooking. Another very popular dish of Ladakh is skyu which is a very heavy pasta dish cooked with lots of root vegetables. Like the other parts of the Asian continent, tea is very popular in Ladakh and is made using strong green tea leaves combined with butter and salt. The cuisine of Ladakh is very simple and at the same time very delicious. Every local café of the region serves momos that are delicate little dumplings which are cooked with different type’s of meat or vegetables and contain various spices and herbs. In this region, most of the surplus barley is fermented and converted into an alcoholic drink called chang which is drunk on all festive occasions. • The culture- Ladakh is home to the indigenous culture and practices of the Indo-Tibetans. Throughout the year there are various auspicious festivals which take place such as Losar, Hemis, Tak, Naro Nasjal, Dosmoche, Kalachakra and also phyang. These are some of the most vibrant and unique festivals of Ladakh. The more you travel to the remote areas of the region the more you become aware of the stories and beliefs behind the rituals the more you will fall for the region. • Photographer paradise- Instead of selfies for Facebook and Instagram, photographer, can shoot the scenic beauties of Leh and Ladakh to his heart’s content. The number of colours that are created during the sunset and sunrise among the mountains will take your breath away. For anyone who is planning to ride towards Khardung La pass or even further, carrying a camera along is a must. Conclusion The magical charm combined with the breathless beauty of Ladakh has been able to attract tourists for many years. From the snowcapped mountain peaks to the crystal clear lakes or the gruelling trekking routes, the valley of Ladakh has it all. During the months of summer, this region is thriving with vibrant and colourful trees and plants which make it very pleasant time to visit. Whereas in winter months the region is covered by heavy snow, and there is little contact with the outside world. But the journey is in itself an experience especially when it is on the bullet. So even now if you are still wondering whether to visit the Ladakh region or not, then just stop thinking and plan a trip with your friends to nature’s paradise.

    Description

    Leh and Ladakh- a trek to remember
  56.         
  57. ATOAI Fellowship Dinner

    Brief

    ATOAI organised the fellowship dinner on 3rd February at the India Habitat Centre, New Delhi. The event was co-hosted by Madhya Pradesh Tourism and was represented by the AMD Ms. Tanvi Sundriyal. Mr. Pushkar Singh, CEO of MP Eco Tourism Board was also present at the event. Ms. Sundriyal and Mr. Singh made a joint presentation on the adventure and nature tourism options in Madhya Pradesh. She informed about various sites available for adventure sports activities in MP. As a part of the 2016 Tourism Policy of the state, they have launched subsidy scheme for Adventure Tourism, Water Tourism, Water Sports, Cruise/House boat, Water transport, Amusement Park, Light & Sound show, Laser show, Camping(including tent). More information on the subsidy can be obtained from their office in Bhopal. This was the first time MP Tourism has made a public announcement on the subsidy as well as land allocation offers for tourism promotion in the state. MP Tourism also plans to establish over 300 wayside amenities on National and State Highways at every 40-50 km stretch to provide quality rest, food and amenities to tourists travelling by road. They have three business models for wayside amenities. MP Tourism is very open to have discussions with potential promoters/investors in order to develop the adventure tourism segment in the state. The fellowship dinner was attended by old and new members of the association. On the occasion the ATOAI team shared their thoughts on membership drive, new website of ATOAI and skill development workshops in other states also.

    Description

    ATOAI Fellowship Dinner
  58.         
  59. ATOAI-MP Tourism 2nd Workshop

    Brief

    ATOAI organised its second skill development workshop in Bargi (near Jabalpur) on adventure & Nature Tourism. The second workshop had 22 youngsters from nearby villages from Bargi, in M.P. The program was conducted by the expert trainers from ATOAI. The students from first workshop are currently interning with ATOAI member companies. The objective of ATOAI is to create a pool of trained professionals for adventure tourism industry. The second batch of students are set to leave for the one month training at ATOAI member companies across various states in India. The students from Madhya Pradesh Villages are now getting an opportunity to work with some of the best adventure companies in India.

    Description

    ATOAI-MP Tourism 2nd Workshop
  60.         
  61. Mountain Biking in Darjeeling

    Brief

    Tourists have one more reason to visit their favourite hill station Darjeeling. Besides trekking and other adventure sports, they can now go on a cycle ride in the mountains. This is the first dedicated cycle park in any hill station in the country. On Sunday, the Hill authorities inaugurated India’s first mountain cycle park along a 20-km stretch inside a forest in the Senchel wildlife sanctuary. Adventure adventure such as zorbing, paragliding and white-river rafting are already being popularised in the Darjeeling hills. Cycling in the mountains has become popular with the locals and this park will come as a big boost for them as well as the tourists. Chatakpur is situated at 6,800 feet and is about 20 km from Darjeeling town.

    Description

    Mountain Biking in Darjeeling
  62.         
  63. vision document for Dima Hasao

    Brief

    Travel and tourism industry representatives came up with wide ranging suggestions to boost tourism in Assam’s Dima Hasao district. The discussions were a part of the initiative by the Department of Tourism, North Cachar Hills Autonomous Council, to come up with a Tourism Vision document for the district. Guwahati-based research think-tank, Centre for Development and Peace Studies (CDPS), organized the consultative meeting on behalf of the Council. More than 30 representatives, that included hoteliers, tour operators, adventure tourism professionals, and academics from hotel management institutes, attended the meeting. Director of Assam Tourism, Palash Barooah, and officials of India Tourism, also attended the meeting. Addressing the gathering, Kulendra Daulagupu, Executive Member, Tourism, North Cachar Hills Autonomous Council, spoke about the problems and prospects in developing tourism in Dima Hasao. He said that picturesque Dima Hasao had three of Assam’s highest peaks, abundant flora and fauna, diverse ethnic groups, waterfalls as well as megalithic remains of the past. He urged entrepreneurs to invest in the tourism sector in Dima Hasao that could act as the engine of growth in the otherwise under developed district. Some of the suggestions from the participants included organizing biking tours to the district, organizing calendar events so that tourists can plan their itinerary in advance and training local people in areas like hospitality (home-stays), adventure tourism and as tour guides. The participants also stressed the need for sensitization of police to make them tourist-friendly. CDPS will hold a similar consultative meeting at Haflong next month to be attended by various local stakeholders and Council and district authorities.

    Description

    vision document for Dima Hasao
  64.         
  65. Indo-Japan Ties

    Brief

    ATOAI's Honrary Secretary Mr. Rajesh Ojha was invited by the Ambassador of Japan to participate in an evening reception to announce 2017 as the Japan-India Friendly Exchanges year. The occasion was also used to announce the launch of a Indo-Japenese movie ( Love in Tokyo) to be directed by famous Bollywood director, Imtiaz Ali. Speaking at the event, Mr Suresh Parbhu, the honourable Railway Minister, GOI, Mr Amitabh Kant of Niti Ayog and the Japanese Ambassador underscored the need of exchanges between the two old cultures and the potential of increasing travel trade between the two nations by many folds. The Japnese National Tourism Agency has decided to open an India office to facilitate travellers visiting from India to Japan and vice versa.

    Description

    Indo-Japan Ties
  66.         
  67. Minutes of National Task Force Meeting with MOT

    Brief

    The 1st meeting of the National Task force on Adventure Tourism was held under the Chairmanship of Secretary (Tourism), on 21st Dec 2016 at 1500 hrs in ”Manthan” at 1st Floor, Transport Bhawan, New Delhi. 2. Secretary (T) welcomed all members to the meeting and gave an over view of the adventure tourism in the country and reasons of setting up of the task force. JS (T) elaborated the importance of adventure tourism and also about the way forward for holistic development of adventure tourism in the country with request to members to share their views on the subject. Taking up the agenda points for the day, Adventure Tour Operators Association of India (ATAOI) raised the issue of physical presence of foreign nationals for obtaining Restricted Area Permit/Prohibited Area Permit (RAP/PAP) issued in main road heads of State before entering into restricted area. ATOAI informed the Task Force that earlier, RAP/PAP used to be issued by resident commissioners of the respective state Governments which was easier but now some states insist for physical presence of the Foreign Nationals. This practice causes wastage of time and hardship to the tourist which is avoidable. In this regard current practice of Himachal Pradesh and Uttarakhand Government was discussed; State Government representatives informed the Task Force that State Government’s existing mandate require physical presence of foreign n-ationals for the RAP/PAPs. As regards other SGs, Secretary, Government of -2- Sikkim informed that Sikkim issue on-line permits. Arunachal Pradesh also provides RAP/PAP without physical presence. MHA representative clarified that there is no condition from MHA regarding physical presence. After discussion on the issue Secretary (T) was of the view that models of Sikkim, Arunachal and J& K may be studied by ATOAI for coming out with optimal /ideal model and gradually all other state Governments should explore to move towards issuing RAP/PAP online after following the prescribed codal procedures. 4. Indian Mountaineering Foundation raised the agenda point of opening of the peaks in restricted/inner line areas with special focus on J&K, Himachal Pradesh, Uttarakhand and Sikkim. It was pointed out by ATOAI and IMF that as of now 130 peaks out of 4000 are open for mountaineering and there is need to open more peaks in order to compete with neighbors such as Bhutan and Nepal. They requested that open mountains below the height of 6000 meter may be declared as trekking mountains and should be opened for adventure tourism activities. Ministry of Defense representative raised the security concerns for opening up of more peaks. Ministry of home affairs informed in this regard that 104 peaks have also been cleared for mountaineering and notification is pending. After detailed discussion on the issue, Secretary (T) advised the concerned Ministry/Departments to explore the possibility to open up more peaks without compromising on security issues. IMF was advised to work with MOD & MHA on this issue. He was of the view that a sub group comprising of MHA/MEA/MOD and ATOAI can be set-up to go into details of this issue. He also advised the Niche -3- Tourism Division to keep all the relevant circulars of MHA/MEA/MOD in Division as lack of information/misinformation lead to confusions. 5. ATOAI also raised issue of strict regulations of Ministry of Forest and Environment coming in the way of adventure tourism as 90 % of their activities are covered by these rules with the result country is not able to explore potential of its natural heritage. Secretary (T) advised the members to identify all the issues for taking up with MOEF. 6. Issue of opening up of Air Strips for civilian aircrafts in the Himalayas with special focus on Kargil and Thois(Nubra Valley) for boosting Adventure Tourism in India was also taken up for discussion. ATOAI requested the State Government and Ministry of civil aviation to open more air strips for civilian aircrafts. Director, Ministry of Civil Aviation informed that it is up to the airlines to operate in remote areas and such decisions are based on commercial viability of the operations. Secretary (T) Government of Arunachal informed that SG has signed an MOU with Ministry of Defence and the same will be shared with Task Force. It was also informed by ATOAI that DONER Ministry also provides financial support for viability gap funding. 7. Issue of activation of National Aero Sports Tourism Development & Advisory Committee (NASDAC) was discussed and it was decided that meeting in this regard may be called. 8. ATOAI presented the minimum standards for adventure tourism activities and urgued for adoption by all state Governments. -4- 9. National Institute of Water Sports, Goa will come up with SOPs for water based adventure tourism activities. 10. Secretary Tourism also advised ATOAI to make efforts to hold ATTA event at an appropriate place and come up with reworked proposal in this regard. He also appreciated MP Government for the initiative taken by the state Government. The meeting concluded with thanks to the chair.

    Description

    Minutes of National Task Force Meeting with MOT

    Key words :

    Yacht Rides at Hussain Sagar Lake
  68.         
  69. National Task Force for Adventure Tourism

    Brief

    On the behest of ATOAI, the Secretary Tourism, Mr. Vinod Zutshi very supportively took the initiative of announcing of a National Task Force on Adventure Tourism for development and promotion of Adventure Tourism in India and to resolve the issues related to Adventure Tourism which includes safety and security of tourists. The National Task Force (NTF) will be chaired by Secretary Tourism. The team will comprise of Joint Secretary Tourism as the convener, Joint Secretaries of MHA, MEA, Ministry of Civil Aviation, MoEF, MOD, Ministry of Sports, Director- Indian Mountaineering Foundation, Principal- IISM, Gulmarg, Director - National Institute of Water Sports, Goa, President of ATOAI, Representative of ATOAI, secretaries of all states concerned with Adventure Tourism and Dy. Director General (Niche Tourism) “It is time for the world to look at India for more than just history and culture. We have deserts and coastlines, mountains and ski slopes, forests and rivers - there really is no country in the world that can boast of such a vast natural heritage. However, adventure travel is facing challenges on multiple fronts, across almost every region of India. Safety, accessibility, licensing and standards are the four pillars of any adventure travel destination and we have to deal with multiple ministries and offices to address these issues. The formation of the National Task Force on Adventure Travel will not only attempt to address these challenges, but at the same time, will be able to highlight our vast plethora of natural assets to international markets - which have till now been ignored. I’am grateful to Mr. Vinod Zutshi our dynamic Tourism Secretary, and his team for understanding the urgent need for the task force and putting this in place in record time”, said Akshay Kumar- President of ATOAI. “We are indeed very grateful to him for this, as this will give a very high powered forum through which the latent potential of our very vast field will be unlocked. It will allow the great geographical features of India and the adventure tourism opportunities there to become a focus for development and promotion through out the global markets. This in turn will make the field grow tremendously in revenues, helping Indian tourism to potentially double the number of international tourist arrivals in India. Further, it will lead to great economic development and job creation in the remotest regions of India. Further, norms and rules will be created for greater orientation towards safety standards to be established through out the country. It will set up the base for a great lead forward to the active and adventure tourism field in India”, said Mr. Sanjay Basu- Sr. Vice President of ATOAI. The function of the Task Force will be: • To draw up the short and long term goals and strategies for the promotion of Adventure Tourism. • To consider issues relating to Adventure Tourism, Special "X" mountaineering Visa for climbing, Opening of small air-strips for Adventure Tourism, emergency evacuation purposes and opening of more peaks for expeditions etc. • To provide necessary guidance to mountaineers ragarding security and sefety. • To make recommendations regarding need for Adventure Tourism promotion schemes and to coordinate with tours/travel operators for affordable & attractive packages etc. • To strenthen, deepen and broaden cooperation among all the stake holders in the field of Adventure Tourism, ensuring and promoting responsible practices in the industry. • To focus on the development of India's natural geographical features and its natural heritage in order to promote adventure, soft adventure, luxury and leisure activities in such regions allowing for creation of sustainable and eco-friendly tourism concepts, assets and activities. • Formulation of guidelines for enforcing of minimum safety norms to be made mandatory on the concerned states and the Industry as a whole. • Tax concessions to be considered for a period of time to allow the rapid development of this industry which has the potential for creating jobs and employment opportunities in remote regions of the country. • Develpment of training and certification programs through the adventure spots instituions focusing on adventure tourism keeping in mind both safety and sustainability requireents of the industry. • Recognise the vast potential that our Natural Heritage provides as an economic asset through Tourism. This wil include our Wildlife and Forests, Rivers, Mountains, Islands, Deserts and Coastilines, Back Waters and Deltas. • To monetise these assets through adventure tourism in holistic manner. • To identify and promote activities in categories such as wildlife, Forests,Rivers, Mountains, Islands, Deserts and Coastilines, Back Waters and Deltas.

    Description

    National Task Force for Adventure Tourism
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  71. ATOAI elects new team

    Brief

    The elected office bearers are as below:- PRESIDENT - Capt. Swadesh Kumar, Managing Director – M/s Shikhar Travels India Pvt. Ltd SR. VICE PRESIDENT - Mr. Ajeet Bajaj, Managing Director - M/s Snow Leopard Adventures Pvt. Ltd, VICE PRESIDENT - Mr. Tejbir Singh Anand, Managing Director - M/s Holiday Moods Adventures Pvt. Ltd SECRETARY - Mr. Rajesh Ojha, Co-Founder - M/s Banjara Camps & Retreats TREASURER - Mr. Vaibhav Kala, Founder M/s - Aquaterra Adventures Pvt Ltd The elected executive committee members are:- Mr. Mohan Tickoo – Managing Director, M/s Kash Venture Travels Mr. Sanjay Basu - Managing Director, M/s Far Horizon Tours Pvt Ltd Mr. Vishwas Makhija - Managing Director, M/s India Insight Touts Pvt Ltd Mr. Anirudh Chaoji- Managing Director, M/s Pugmark Eco Tours Pvt. Ltd. Mr. Shashank Gupta - Director, M/s Rucksack Tours Pvt Ltd Mr. Vinayak Koul - Director, M/s Snow Lion Expeditions Pvt Ltd Mr. Akshay Kumar (Immediate Past President) - CEO - M/s Mercury Himalayan Exploration Pvt Ltd The ATOAI office bearer’s team aims to take the association to new heights. Apart from resolving issues for adventure tourism in the country, its main objectives would be to widen its membership base PAN India, making risk assessment for tour operations a priority within the membership, capacity building workshops in First Aid/ CPR etc for adventure guides, staff and for various state tourism departments, educational seminars and FAM tours for members, opening new avenues of new upcoming products under adventure & active tourism and creating pool of trained human resources available to the membership.

    Description

    ATOAI elects new team
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  73. ATOAI Tourism Certification Program

    Brief

    The objective of the workshop was to provide ground level employment to the youth of Madhya Pradesh which fits in beautifully with the Government’s pro poor agenda. This program was designed for local youth in the villages and small towns of Madhya Pradesh who have an interest in tourism. At the opening of the workshop, Mr. Akshay Kumar- President of ATOAI said, "The adventure travel industry in India is facing a big challenge in producing adequate number of skilled manpower to manage and operate activities across states and regions. When ATOAI approached Mr. Hari Ranjan Rao, MD MPTDC, to start an adventure travel and tourism training program for the youth of MP, he immediately understood the need and agreed to work closely with ATOAI to start this program. He further added that MPTDC team along with ATOAI have worked tirelessly to start this training workshop in MP. ATOAI is privileged to be working with the Madhya Pradesh Government to conduct the first in a series of programs in the field of Adventure and Wild Life Tourism. Mr. Mohan Tickoo- Vice President of ATOAI who is heading the Workshops as Chairman Workshop Committee was also present in Hanumantiya, said "Tourism is all about providing safe and fulfilling experiences. The guide or instructor that leads a group can make the difference between a rich and rewarding experience that encourages other tourists to visit the area again or an experience that leaves a bad taste and leads to a negative impact on future arrivals". Mr. Tickoo also said, "The Adventure Tour Operators Association of India (ATOAI) is committed to raise awareness at the ground level that empowers local communities to create their own product and offer it to international and domestic travelers. We are delighted to run skill development workshops for Madhya Pradesh Tourism and are sure that the local youth will be empowered for Wildlife and adventure tourism making a big impact and boosting their economy". The workshop culminated on 14th December in Hanumantiya where the participants were given an aggressive eight day training covering the basics of tourism, communication, wild life and birding, running adventure travel activities, learning how to set up and manage camps, identify and mange risk and last but not the least a focussed capsule on First Aid and CPR techniques. Each participant will be given an opportunity to intern with one of our member companies who will expose the students to ground level operations, said Mr. Akshay Kumar. This was the first of its kind workshop ever organised by ATOAI with a state tourism body.

    Description

    ATOAI Tourism Certification Program
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  75. Lifestraw offers a special deal to ATOAI Members

    Brief

    Lifestraw is pleased to offer a great margin and a special scheme to all ATOAI members towards sales of Lifestraw Products. Let’s start with the margin – Fixed margin of 30% + for sale of Lifestraw Products through ATOI members. 1. So, on Lifestraw Go Bottle MRP of Rs. 1990, ATOAI member price is Rs.1390, hence margin is Rs. 600. 2. Similarly on LifeStraw Personal Filter MRP of Rs. 1290, ATOAI member price is Rs. 890, hence margin is Rs. 400. In addition to the above fixed Margin, they will also be eligible for a special double bonanza: Scheme 1 – On sale of 25 units in a month, 2 units of LifeStraw Go Bottle Free. Scheme 2 – On sale of 40 units in a month, 1 Pair of Salomon footwear worth Rs.6899 Free. Scheme 3 - On sale of 65 units in a month, 1 Garmin Vivosmart worth Rs. 11999 Free. Scheme 4 - On sale 100 units in a month, 1 Suunto Core Regular Black worth Rs. 24500 Free.

    Description

    Lifestraw offers a special deal to ATOAI Members
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  77. ATOAI Annual Award Winners- 2016

    Brief

    The 2016 ATOAI Awards Winners 1. Best Adventure Travel Website - Adventure Nation, Gurgaon (Award received by Mr. Ajeet Bajaj) 2. Best Popular Adventure Camp / Resort – Atali Ganga, Rishikesh (Award received by Manoj Biswas) 3. Innovation in Adventure Activity a. Air Adventure - Flyboy Aviation Pvt. Ltd. b. Land Adventure- Jumpin Adventures Pvt. Ltd., MohanChatti at Rishikesh (Award received by Brig. S P Singh) c. Water Adventure- MV Mahabaahu | by Far Horizon Tours Pvt. Ltd. (Faridabad Delhi) 4. New Innovative Product (Eco Lodge in Remote location) - Binsar Forest Retreat, Binsar (Award received by Rajesh Ojha) 5. Excellence in Community & Adventure based Tourism - Pugmarks Eco Tours Pvt. Ltd. Pune (Award received by Anirudh Chaoji) 6. Innovation in “Adventure Travel”- based on Innovation, Strategy, Use of Technology, Safety Standards, SOP’s & sustainability - LifeStraw / A&S Creations · Awards of Excellence Lifetime Achievement Award - Vasant Limaye( CEO High places management Pvt. Ltd.) 7. Hall of Fame – Mohan Tickoo, Managing Director KVT (Kash Venture Travels Pvt. Ltd.) · President’s Award 8. Game Changer in the Adventure Travel Industry - Decathlon Sports India – Alpesh Patel · Best Indian State in Adventure Tourism 9. Innovation in Creating Adventure Destination | Madhya Pradesh Tourism 10. Promotion for Adventure Travel | Jammu & Kashmir Tourism 11. Sustainability in Adventure Travel | Sikkim Tourism 12. Upcoming State Promoting Adventure Travel | Maharashtra Tourism

    Description

    ATOAI Annual Award Winners- 2016
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  79. Reach Out and Donate for Nepal

    Brief

    The moment the earthquake hit Nepal, ATOAI started mobilising resources to help. ATOAI represents the entire adventure travel industry of India. We have been trekking, rafting and climbing in the remotest corners of Nepal for many years now. World aid is reaching Kathmandu and other larger towns in Nepal. However it is the remote mountain villages that need immediate attention and help. These communities have not only lost loved family members and their homes but they have also lost a source of income that comes through tourism. It will be months if not years before the tourism industry revives. It is our responsibility to not only provide immediate relief, but also to help in the long term to provide livelihood and alternate sources of income. ATOAI members and friends are on ground in Nepal and giving daily reports on areas that need maximum help and assistance. We will focus all our attention to these remote regions that need us TODAY.

    Description

    Reach Out and Donate for Nepal

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